What i did in lessons

Today we looked at digi packs and had a look at the codes and conventions of a C.D cover we also looked at hype williams a famous music video director we have been asked to do a presentation of a director.

Coursework brief

you have been asked to devise and make a promotional music video for the act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably uniqe and appealing to their target audience. With this in mind, their first release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed!

Magma
Magma (real name jack mitchell) is a 25-year old Dj from milton keynes who started out working local clubs and making demo tapes for local wannabes. He moved to london at 19 and then went to the home of dance music - Ibiza. He made a name for himself on the mixing decks and has featured on various complication albums. He has been working with various artists to produce his new album as he is now signed to an affiliate of sony bmg.
Sound: Dance/house
Ideology: Party all night, sleep all day
Influences: fatboy slim, chemical brothers, The prodigy, basement jaxx, Delerium, Tiesto
Likes: Sun, Clubbing, keeping things chilled, The ;adies
Dislikes: Early mornings, being in the limelight, Cheesy pop

Song choice:
Hey boy, Hey girl (Chemical brothers)
Silence(Deleriuam feat. sarah Mcloughan)
Dreamer (living joy)

Andrew godwin Theory

1. Music videos demonstrate genre characteristics (e.g stage performance in rock video dance routine)
2. There is a relationship between lyrics and visuals. Amplifies,illustrates.contradicts
3. There is a relatinship between music visuals. Amplifies.illustrates,contradicts
4. Demands of the record label will include the need for lots of close ups of the artist may develop motifs which recur across their work a visual style
5. There is freaquently reference to notion of looking(screens within screens telescopes ect) and particularly voyeristic treatment of the female body.
6. There is often intertextual reference( to films, tv programmes, other music videos etc).

What we did in lesson

This week we have learnt about Modonna in a case study which taught us about phases artists go through also another thing we have learnt is about, is a theory from two german/Jews called Adorno and Horkheimer which talked about the culture industry and standerdiation a psuedo individuality also we have learnt about the codes and conventions of music videos. And last week we learnt about an independent music company that changed music labels and how artists would get signed.

Sony BMG

Sony BMG

Sony BMG Music Entertainment was a global recorded music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. The venture’s successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.

Sony BMG Music Entertainment began as the result of a 50–50 joint venture between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann) completed on March 4, 2004. It is one of the Big Four music companies, and includes ownership and distribution of recording labels such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America, and others. The merger affected all Sony Music and Bertelsmann Music Group companies worldwide except for Japan, where it was felt that it would reduce competition in that country’s music industry significantly.
Financial analysts covering the merger anticipated that up to 2,000 jobs would be cut as a result, saving Sony BMG approximately $350 million annually

general reasearch into music videos

Music videos general purpose is to sell the song to you some lots of people use YouTube in todays society so if a music video is boring people will not want to watch it so inevitably they will turn it off, thus people will not ejoy the music or song so music videos can sell a song. Another purpose is if the video is emotive you will have a good or bad response depending on whether or not you like the song and therefore will make you remember the song.



Another part of music video's that are very important are the codes and conventions these are in a way the blueprints or the rules for a standerd music videos that music video directors follow,
For instance:A music video will either have a famous actor or the artist/artist's in them.
This is an obvious one but it will always have the song from the artist.
Technichal codes
Camerawork

• As with any moving image text, how the camera is used and and how images are sequenced will have a significant impact upon meaning.
• Camera movement, angle and shot distance all need to be analysed.
• Camera movement may accompany movement or performances but it may also be used to create a more dynamic feel to stage performance, by for instance constantly circling the band as they perform on stage.
• The close up does predominate, as in most TV partly because of the size of the screen and partly because of the desire to create a sense of intimacy for the viewer. It also emphasises half the commodaty.

Editing

• Though the most common form of editing associated with the music promo is fast cut montage, rederfining many of the images impossible to grasp on first viewing thus ensuring multiple viewings, there are videos which use slow pace and gentler transitions to establish mood.
• Often enhancing the editing are digital effects which play with the original image to offerdifferent kinds of pleasure for the audience.
• Most common form of editing association with the music promo is fast cut montage.
• Split screens, colourisation are also common.

Development of technical codes

• The key innovation in the development of the modern video was of course, video recording and editing process, along with the development of anumber of related effects such as chroma key or green/blue screen.

Theme/narrotive

• George Michaels uses intertextuality both stylistically in parts and through its narrative, which refers to a incident in a hollywood toilet

Content

• Some videos contain more subtle intertextual references within teir content, a nod to a person or character or political movement, current news item anything really.
• Intertextual references can add another dimension of meaning to a text, as well as fulfilling on important rle for audiences. They can work different levels so that they will be understood by swome. Those who do "get" the reference feel priveledged, as though they are in on a secret.
  

my case study on a well established artist Eminem

Marshall Bruce Mathers III (born October 17, 1972),[1] better known by his stage name Eminem, is an American rapper, record producer, and actor. Eminem quickly gained popularity in 1999 with his major-label debut album, The Slim Shady LP, which won a Grammy Award for Best Rap Album. The following album, The Marshall Mathers LP, became the fastest-selling solo album in United States history.[2] It brought Eminem increased popularity, including his own record label, Shady Records, and brought his group project, D12, to mainstream recognition.

The Marshall Mathers LP and his third album, The Eminem Show, also won Grammy Awards, making Eminem the first artist to win Best Rap Album for three consecutive LPs. He then won the award again in 2010 for his album Relapse, giving him a total of 11 Grammys in his career. In 2003, he won the Academy Award for Best Original Song for "Lose Yourself" from the film, 8 Mile, in which he also played the lead. "Lose Yourself" would go on to become the longest running No. 1 hip-hop single.[3] Eminem then went on hiatus after touring in 2005. He released his first album since 2004's Encore, titled Relapse, on May 15, 2009. Eminem is the best-selling artist of the decade on the US Nielsen SoundScan,[4] and has sold more than 80 million albums worldwide to date, making him one of the best-selling music artists in the world.[5] In 2010, Eminem released his seventh studio album Recovery. It became Eminem's sixth consecutive number-one album in the US and achieved international commercial success, charting at number one in several other countries. It stayed at number-one on the US Billboard 200 chart for five consecutive weeks.[6]

Eminem was ranked 79th on the VH1 100 Greatest Artists of All-Time.[7] He was also ranked 82nd on Rolling Stone magazine's list of the 100 Greatest Artists of All-Time.[8] He was also named the Best Rapper Alive by Vibe magazine in 2008.[9] Including his work with D12, Eminem has achieved nine No. 1 albums on the Billboard Top 200, 7 solo (6 studio albums, 1 compilation) and 2 with D12.[10] Eminem has had 13 number one singles worldwide. In December 2009, Eminem was named the Artist of the Decade by Billboard magazine.[11] His albums The Eminem Show, The Marshall Mathers LP, and Encore (in order) ranked as the 3rd,[12] 7th,[12] and 40th[13] best-selling albums of the 2000–2009 decade by Billboard magazine. According to Billboard, Eminem has two of his albums among the top five highest selling albums of the 2000s. In the UK, Eminem has sold over 12.5 million records


Eminem is a very unique type of rapper as his lyrics can convey emotions of humour and sadness in the same song putting his points and views across. However because of his type of humour it has caused much controversy as it offends many groups and singles them out such as homosexuals.







However eminem has calmed down over the years as we see through the interviews below he is more serious,he seems to be more careful about what he says now he does not just to go at people like you see in the previous links, also he seems to be able to talk about himself more and he now allows people such as Jonathan Ross to have a joke and a laugh with him as he is more laid back. Although i do think that even know the way he is in interviews has changed i still think his music remains edgy and offensive.





Eminems image has also changed over the years if you look at the way he dresses from his slim shady LP to his recovery album period we see how much different he is, in the beginning i think the look was to make him look like some edgy gangster, as it goes with the type of music he does his image would have to back him up.












However when since doing the recovery album his image has changed i think this is due to his popularity he can wear what he wants now as people know what they are getting with him where as before this edgy controversial rapper needed a look that matched this.











Another thing that has chaned is eminems music it is more appealing to a mass audience now than before his first five albums are very edgy and rude, explicit and controversial where as his ne album like i said appeals to more of a mass audience for instance these are songs i have picked at random from his first five albums.











Here is some songs that i feel appeal to more of a mass audience on his recovery album compared to these songs.









You can see a definate change in the style of the songs however it is the same rapper it still edgy and will have an adult advisory sticker. Also he is doing more songs for everyone on his albums showing how good of a rapper he is however he has not changed completly there are still many songs that are the songs we would expect.