My groups video had a big dance/clubbing feel to it the way that, the structures of london almost came alive as the way we edited the video made them feel as if they were dancing also the way we created the club scene with the mise-en-scene of the lights and the smoke, and Hayley dancing really defined the video and song as something you would dance to or something you would hear or see in a club.
So i decided to give this feel to my Digipack and poster, i feel i achieved this especially with my Digipack for instance in the video we have our female character dancing in a club so i wanted to help give the music video a club feel so i got an image of people dancing and adjusted the colors to something more vibrant and eye catching almost a theme color so it would feel almost as much as a club as our video then instead of using a women on the cover i used D.J magma our artist to do this i took a photo of a person in a D.J pose an changed the contrast and brightness levels so he could not be seen in some respects i left him mysterious but in others i feel this helped created a club as the dark image helped give the feel of a nightclub as it was pitch black with only a few colors illuminating the room. Another thing i felt i had to get right on the digipack so it would go with the video's club feel as the wrong fault would make the digipack look out of place, so i made the font by giving it a purple neon effect and the effect bevel for the name of the album so it looks really suited as i put it on the D.J's Deck i also decided to make the name of the DJ in a fiery or magma looking font it looks good and gives the album character and emphasises his fiery character. The other images also suit the music video as its more club images that i have changed the color to purple to give it a club feel again like the video this emphasizes the video i feel and our music video and digipack go hand in hand almost. I used the same font for my album songs as i did for the album name which again help create a club feel to the album and match the video, my group decided to go for more of a magma look but i decided against this look as i felt it would not suit the video but more the artist.
My poster is very similar to my digipack it has the same layout as the front of my digipack so it suits my groups music video really well and suits my digipack really well i feel like all three products work together really well, as they all have this similar club feel to them and match each other, The poster and the digipack i feel have their own unique style that match the music video and represent and promote the artist to its audience, i think the way i have made the digipack and poster gives the artist an identity as if he is clubbing and it shows in his music video's, digipack and poster i also feel that all my products represent a presentable and unified image of the artist as a D.J that people will recognize and understand almost like an image for a brand or a logo however this is a style that you can recognize for the artist.
I think that our artist really would appeal to the dance genre for many reasons the way i have represented him in my digipack and poster almost makes him look and appear to care a great deal about this genre as it is how he is represented for instance in a club, with him on some decks and people dancing all around the club, this is a good representation for fans of this genre as the majority of this music is played at clubs so again this would appeal to fans of the genre, i also think our artist would appeal to fans of the genre because of the music video as well the way the music video is very upbeat and almost makes you want to dance through a mix of cuts and time lapse photography i feel that because of this fans of the genre will repeatedly want to watch the music video thus making more fans of this paticular genre, another reason i think the unified image would appeal to our audience as all of our products are of similair look and style my digipack and poster have a big club feel and influence and so does the video so i feel the style will do two things attract the audience to the music and create a uniqe style that is iconography for the audience to know the artist identity much like how bands have logo's and styles.
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