This music video agrees with godwins theory as it has rap genre characteristics for instance in most rap video's the rapper will usually stand in front of the camera rapping to the audience, another thing with this video is that it is gritty and in your face much like rap lyrics, this is another characteristic of rap videos is that the video is usually in your face and gritty.
The lyrics do match the song for instance when he talks about getting in trouble with the police you see it in a short clip however i have noticed this trend with a lot of rap video's for instance eminem 3am does this another would be 50 cent candy shop however the whole video does not match the lyrics although there are some rap videos that do this eminem's stan is set in a lyrical match up fashion however i feel that it depends on the director and artist whether these sort of things that happen.
There are lots of close ups of Jay Z in the 99 problems video however if you look at most videos there is some form of close up of the actor i do not feel this is the record labels choice and will not usually mean anything i feel its just to establish the artist however i am not saying that record labels do not put a quoter of how many close ups there must be off the artist in question as the record label is funding it they can decide what does and does not go.
I would agree that there is the notion of looking at the artist as there are lots of mid/close up shots of the artist himself also there is a screen within a screen as you see Jay Z on a T.V in Brooklyn which agrees with this part of Godwins theory. Another thing is that in this video women are seen in a voyeuristic fashion however i feel this is more of a genre characteristic of rap as women are usually represented as sex objects and not people all the time in these video's but not just the videos, the lyrics to.
I don't feel there is an intertextual reference to anything in this music video however i am not denying rap does this its music video's if you look at Eminems 3am there are lots of intertextual references to many horror films such as halloween, hanibal and many other films of the horror genre.
This music video comes under the dance genre as the music video is very vibrant and interesting to watch much like, the music is interesting to listen to as it makes you want to get up and dance so the music video follows the genre as it is really funky the way they have used animation as well makes the music video vibrant and bright an energetic which suits the genre.
There is a relationship between the visuals and lyrics in this video for instance there is a when the lyrics Say's you were such a p.y.t pops up on the shirt there is also other references to the lyrics and the animation throughout the video in some respects though the lyrics don't match the video in somerespects as sometimes the lyrics of the song are said and an animation that is not relevant to this pops up on the shirt.
There is relavance to music visuals in this as the animation on the shirt not only match with the lyrics of the song they also match with the beats of the song for instance when the song puts a more beat based part of the song the animation begins to match with these beats not all the time but it does do it in certain areas of the song.
There are no close ups of the artists in this song so it cant be a demand from the record label there is no shots of the artists face in any part of the video.
There is no women in this video so there is no voyeristic look on women in this video i feel this convention is more for rap video's or rock video's, in some respects we are always looking but not through the notions of mirors we are looking at these shirts as they are being animated so we have to look its compulsory or else there would be no music video we have to look at what the camera isshowing us.
This music video has many intertextual references to the late Michael Jackson such as the lyrics they are references to his song such as "P.Y.T" pretty young thing and "abc" is his song abc when he was in the jackson five they also say "stick to the b.e.a.t" referencing his song beat it.
This music video demonstrates many characteristics from the dance genre, for instance the music video is very upbeat and uses many fast cuts to match the song the music video is upbeat by this i mean that watching it makes you want to get up and do something much like the song would if it came on in a club. This video follows a lot of characteristics of other dance videos they will usually follow a character usually someone famous or the artist but it can be an unknown actor, the music video will follow these people, it happens in many dance videos such as dreamer and smack my bitch up, Omen, also fire starter another thing about music video's is they will never be slow or else the song would not match they are usually fast up beat video's that when you watch you will want to dance.
The lyrics do match the song as the song keep's repeating "Invaders must die" and the character (Noel Clarke) he is marching as if he is going to fight these invaders throughout the video he is leaving symbols around like he is some sort of fighter leaving his mark on his enemy's area and by his performance we can see he looks angry as if something or someone has really annoyed him. So this music video's lyrics do match the video. Other than that there is not that many words in it as it is more of a techno dance song.
The music matches the video as it is as if the music video is trying to rally us to fight with Noel Clarke as when he is walking we get this music that really makes you want to get up and dance and do something thus connotating the idea of rallying us up like troops also the lyrics of the song sound like a world war two tannoy the way it keeps repeating "Invaders must die" is also as if the song is trying top rally us the music definitely matches the music video as its Noel Clarke walking as if trying to rally us up and the music compliments it really well.
In some respects i agree with the Andrew Godwin theory at this point as we are always looking at Noel Clarke most of the camera shots have him in them however i feel that he is a big British star and they would need to give him considerable screen time and therefore ads the notion of looking as we are always staring at him, however i feel that there is not a notion of looking in this video the notion in this music video is more to match the music and it does well as it gives the video this feel of some one rallying troops against the invaders.
There is no intertextual reference's to anything that i can see however there probably are i just cant see them, the only thing i would say there is an intertextual reference to is world war 2 as this song sounds like it is a reference as it says things like "Invaders must die" and it sounds like some sort of army tannoy calling out to people like in world war 2.
