Andrew godwin Theory

1. Music videos demonstrate genre characteristics (e.g stage performance in rock video dance routine)
2. There is a relationship between lyrics and visuals. Amplifies,illustrates.contradicts
3. There is a relatinship between music visuals. Amplifies.illustrates,contradicts
4. Demands of the record label will include the need for lots of close ups of the artist may develop motifs which recur across their work a visual style
5. There is freaquently reference to notion of looking(screens within screens telescopes ect) and particularly voyeristic treatment of the female body.
6. There is often intertextual reference( to films, tv programmes, other music videos etc).