general reasearch into music videos

Music videos general purpose is to sell the song to you some lots of people use YouTube in todays society so if a music video is boring people will not want to watch it so inevitably they will turn it off, thus people will not ejoy the music or song so music videos can sell a song. Another purpose is if the video is emotive you will have a good or bad response depending on whether or not you like the song and therefore will make you remember the song.



Another part of music video's that are very important are the codes and conventions these are in a way the blueprints or the rules for a standerd music videos that music video directors follow,
For instance:A music video will either have a famous actor or the artist/artist's in them.
This is an obvious one but it will always have the song from the artist.
Technichal codes
Camerawork

• As with any moving image text, how the camera is used and and how images are sequenced will have a significant impact upon meaning.
• Camera movement, angle and shot distance all need to be analysed.
• Camera movement may accompany movement or performances but it may also be used to create a more dynamic feel to stage performance, by for instance constantly circling the band as they perform on stage.
• The close up does predominate, as in most TV partly because of the size of the screen and partly because of the desire to create a sense of intimacy for the viewer. It also emphasises half the commodaty.

Editing

• Though the most common form of editing associated with the music promo is fast cut montage, rederfining many of the images impossible to grasp on first viewing thus ensuring multiple viewings, there are videos which use slow pace and gentler transitions to establish mood.
• Often enhancing the editing are digital effects which play with the original image to offerdifferent kinds of pleasure for the audience.
• Most common form of editing association with the music promo is fast cut montage.
• Split screens, colourisation are also common.

Development of technical codes

• The key innovation in the development of the modern video was of course, video recording and editing process, along with the development of anumber of related effects such as chroma key or green/blue screen.

Theme/narrotive

• George Michaels uses intertextuality both stylistically in parts and through its narrative, which refers to a incident in a hollywood toilet

Content

• Some videos contain more subtle intertextual references within teir content, a nod to a person or character or political movement, current news item anything really.
• Intertextual references can add another dimension of meaning to a text, as well as fulfilling on important rle for audiences. They can work different levels so that they will be understood by swome. Those who do "get" the reference feel priveledged, as though they are in on a secret.