my case study on a well established artist Eminem

Marshall Bruce Mathers III (born October 17, 1972),[1] better known by his stage name Eminem, is an American rapper, record producer, and actor. Eminem quickly gained popularity in 1999 with his major-label debut album, The Slim Shady LP, which won a Grammy Award for Best Rap Album. The following album, The Marshall Mathers LP, became the fastest-selling solo album in United States history.[2] It brought Eminem increased popularity, including his own record label, Shady Records, and brought his group project, D12, to mainstream recognition.

The Marshall Mathers LP and his third album, The Eminem Show, also won Grammy Awards, making Eminem the first artist to win Best Rap Album for three consecutive LPs. He then won the award again in 2010 for his album Relapse, giving him a total of 11 Grammys in his career. In 2003, he won the Academy Award for Best Original Song for "Lose Yourself" from the film, 8 Mile, in which he also played the lead. "Lose Yourself" would go on to become the longest running No. 1 hip-hop single.[3] Eminem then went on hiatus after touring in 2005. He released his first album since 2004's Encore, titled Relapse, on May 15, 2009. Eminem is the best-selling artist of the decade on the US Nielsen SoundScan,[4] and has sold more than 80 million albums worldwide to date, making him one of the best-selling music artists in the world.[5] In 2010, Eminem released his seventh studio album Recovery. It became Eminem's sixth consecutive number-one album in the US and achieved international commercial success, charting at number one in several other countries. It stayed at number-one on the US Billboard 200 chart for five consecutive weeks.[6]

Eminem was ranked 79th on the VH1 100 Greatest Artists of All-Time.[7] He was also ranked 82nd on Rolling Stone magazine's list of the 100 Greatest Artists of All-Time.[8] He was also named the Best Rapper Alive by Vibe magazine in 2008.[9] Including his work with D12, Eminem has achieved nine No. 1 albums on the Billboard Top 200, 7 solo (6 studio albums, 1 compilation) and 2 with D12.[10] Eminem has had 13 number one singles worldwide. In December 2009, Eminem was named the Artist of the Decade by Billboard magazine.[11] His albums The Eminem Show, The Marshall Mathers LP, and Encore (in order) ranked as the 3rd,[12] 7th,[12] and 40th[13] best-selling albums of the 2000–2009 decade by Billboard magazine. According to Billboard, Eminem has two of his albums among the top five highest selling albums of the 2000s. In the UK, Eminem has sold over 12.5 million records


Eminem is a very unique type of rapper as his lyrics can convey emotions of humour and sadness in the same song putting his points and views across. However because of his type of humour it has caused much controversy as it offends many groups and singles them out such as homosexuals.







However eminem has calmed down over the years as we see through the interviews below he is more serious,he seems to be more careful about what he says now he does not just to go at people like you see in the previous links, also he seems to be able to talk about himself more and he now allows people such as Jonathan Ross to have a joke and a laugh with him as he is more laid back. Although i do think that even know the way he is in interviews has changed i still think his music remains edgy and offensive.





Eminems image has also changed over the years if you look at the way he dresses from his slim shady LP to his recovery album period we see how much different he is, in the beginning i think the look was to make him look like some edgy gangster, as it goes with the type of music he does his image would have to back him up.












However when since doing the recovery album his image has changed i think this is due to his popularity he can wear what he wants now as people know what they are getting with him where as before this edgy controversial rapper needed a look that matched this.











Another thing that has chaned is eminems music it is more appealing to a mass audience now than before his first five albums are very edgy and rude, explicit and controversial where as his ne album like i said appeals to more of a mass audience for instance these are songs i have picked at random from his first five albums.











Here is some songs that i feel appeal to more of a mass audience on his recovery album compared to these songs.









You can see a definate change in the style of the songs however it is the same rapper it still edgy and will have an adult advisory sticker. Also he is doing more songs for everyone on his albums showing how good of a rapper he is however he has not changed completly there are still many songs that are the songs we would expect.