Saturday 1 January 2011

99 problems analysed with godwins theory

  1. This music video agrees with godwins theory as it has rap genre characteristics for instance in most rap video's the rapper will usually stand in front of the camera rapping to the audience, another thing with this video is that it is gritty and in your face much like rap lyrics, this is another characteristic of rap videos is that the video is usually in your face and gritty.
  2. The lyrics do match the song for instance when he talks about getting in trouble with the police you see it in a short clip however i have noticed this trend with a lot of rap video's for instance eminem 3am does this another would be 50 cent candy shop however the whole video does not match the lyrics although there are some rap videos that do this eminem's stan is set in a lyrical match up fashion however i feel that it depends on the director and artist whether these sort of things that happen.
  3. There are lots of close ups of Jay Z in the 99 problems video however if you look at most videos there is some form of close up of the actor i do not feel this is the record labels choice and will not usually mean anything i feel its just to establish the artist however i am not saying that record labels do not put a quoter of how many close ups there must be off the artist in question as the record label is funding it they can decide what does and does not go.
  4. I would agree that there is the notion of looking at the artist as there are lots of mid/close up shots of the artist himself also there is a screen within a screen as you see Jay Z on a T.V in Brooklyn which agrees with this part of Godwins theory. Another thing is that in this video women are seen in a voyeuristic fashion however i feel this is more of a genre characteristic of rap as women are usually represented as sex objects and not people all the time in these video's but not just the videos, the lyrics to.
  5. I don't feel there is an intertextual reference to anything in this music video however i am not denying rap does this its music video's if you look at Eminems 3am there are lots of intertextual references to many horror films such as halloween, hanibal and many other films of the horror genre.




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