- This music video comes under the dance genre as the music video is very vibrant and interesting to watch much like, the music is interesting to listen to as it makes you want to get up and dance so the music video follows the genre as it is really funky the way they have used animation as well makes the music video vibrant and bright an energetic which suits the genre.
- There is a relationship between the visuals and lyrics in this video for instance there is a when the lyrics Say's you were such a p.y.t pops up on the shirt there is also other references to the lyrics and the animation throughout the video in some respects though the lyrics don't match the video in somerespects as sometimes the lyrics of the song are said and an animation that is not relevant to this pops up on the shirt.
- There is relavance to music visuals in this as the animation on the shirt not only match with the lyrics of the song they also match with the beats of the song for instance when the song puts a more beat based part of the song the animation begins to match with these beats not all the time but it does do it in certain areas of the song.
- There are no close ups of the artists in this song so it cant be a demand from the record label there is no shots of the artists face in any part of the video.
- There is no women in this video so there is no voyeristic look on women in this video i feel this convention is more for rap video's or rock video's, in some respects we are always looking but not through the notions of mirors we are looking at these shirts as they are being animated so we have to look its compulsory or else there would be no music video we have to look at what the camera isshowing us.
- This music video has many intertextual references to the late Michael Jackson such as the lyrics they are references to his song such as "P.Y.T" pretty young thing and "abc" is his song abc when he was in the jackson five they also say "stick to the b.e.a.t" referencing his song beat it.
Saturday, 1 January 2011
Justice, Dance analysis using Andrew Godwin's theory
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