Saturday 1 January 2011

Godwin's theory analysis of Invaders must die music video





  1. This music video demonstrates many characteristics from the dance genre, for instance the music video is very upbeat and uses many fast cuts to match the song the music video is upbeat by this i mean that watching it makes you want to get up and do something much like the song would if it came on in a club. This video follows a lot of characteristics of other dance videos they will usually follow a character usually someone famous or the artist but it can be an unknown actor, the music video will follow these people, it happens in many dance videos such as dreamer and smack my bitch up, Omen, also fire starter another thing about music video's is they will never be slow or else the song would not match they are usually fast up beat video's that when you watch you will want to dance.
  2. The lyrics do match the song as the song keep's repeating "Invaders must die" and the character (Noel Clarke) he is marching as if he is going to fight these invaders throughout the video he is leaving symbols around like he is some sort of fighter leaving his mark on his enemy's area and by his performance we can see he looks angry as if something or someone has really annoyed him. So this music video's lyrics do match the video. Other than that there is not that many words in it as it is more of a techno dance song.
  3. The music matches the video as it is as if the music video is trying to rally us to fight with Noel Clarke as when he is walking we get this music that really makes you want to get up and dance and do something thus connotating the idea of rallying us up like troops also the lyrics of the song sound like a world war two tannoy the way it keeps repeating "Invaders must die" is also as if the song is trying top rally us the music definitely matches the music video as its Noel Clarke walking as if trying to rally us up and the music compliments it really well.
  4. In some respects i agree with the Andrew Godwin theory at this point as we are always looking at Noel Clarke most of the camera shots have him in them however i feel that he is a big British star and they would need to give him considerable screen time and therefore ads the notion of looking as we are always staring at him, however i feel that there is not a notion of looking in this video the notion in this music video is more to match the music and it does well as it gives the video this feel of some one rallying troops against the invaders.
  5. There is no intertextual reference's to anything that i can see however there probably are i just cant see them, the only thing i would say there is an intertextual reference to is world war 2 as this song sounds like it is a reference as it says things like "Invaders must die" and it sounds like some sort of army tannoy calling out to people like in world war 2.

No comments:

Post a Comment